Bitcoin ATM Firm Puts Bitcoin On 10% Discount For Black Friday: Arbitrage of the Year?
Athena Bitcoin, the US-based fintech company operating Bitcoin ATM across the country, has rolled out a special Black Friday deal. Users can get a 10% discount on their Bitcoin purchases made on 28 November 2025.
The only applies if the users buy Bitcoins through any of its Bitcoin ATM locations in the US. The users just need to use the promo code FRIDAY during their purchase. With the promo, Athena hopes that users will consider gifting Bitcoins to their loved ones, a modern twist on traditional presents.
“As Bitcoin continues to gain mainstream adoption, we’re seeing more people interested in giving the gift of cryptocurrency during the holidays,” said Carlos Carreno, Chief Operating Officer at Athena Bitcoin.
“This promotion makes it even more accessible for customers to introduce their loved ones to Bitcoin or help them grow their existing holdings,” he added.
Additionally, Athena iterates that the offer is a part of its broader mission to make crypto easy and safe for everyday users as more people delve into digital assets as holiday gifts.
Athena Bitcoin ATM’s are placed in convenience stores, malls, and other public spots across 34 US states, Puerto Rico, and several other countries in Central and South America.
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Bitcoin ATM Industry Challenges: Bitcoin Depot’s $18.5M Award
Athena Bitcoin might be expanding its reach and promoting accessibility to its Bitcoin ATM kiosks, but other players in the crypto ATM space aren’t doing too hot.
Take Bitcoin Depot, for instance. It is another major operator that was hit by a major arbitration worth $18.5 million on 24 November 2025, after its Canadian , BitAccess, was found to have supplied faulty ATM hardware and software to Cash Cloud, a bankrupt rival.
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As per Cash Cloud, BitAccess’s faulty equipment hurt its business as defects crippled thousands of its machines, causing financial losses. Further, Cash Cloud cited a 2020 purchase order that BitAccess allegedly breached.
Moreover, Cash Cloud has also filed a in the US Bankruptcy Court seeking the same damages. Meaning, Bitcoin Depot could end up battling the same claim twice, and if it loses, it has to pay the $18.5 million penalty again.
In the meantime, Bitcoin Depot has said that it will defend itself in both cases, while BitAccess plans to challenge the arbitration decision.
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Crimes Involving Bitcoin ATMs On The Rise
Bitcoin ATMs are becoming a popular tool for scammers and violent criminals alike, costing American citizens more than $100 million each year, to the Federal Trade Commission (FTC).
Officials are fed up, and Iowa, in particular, has warned its denizens of criminals tricking people into using these machines to send money straight into wallets they control.
Police officer stops an elderly woman moments before she sends tens of thousands of dollars to a scammer.
85-year-old Fran Bates is opening up about her encounter with a scammer who told her she was in danger of losing her life savings.
The scammer directed her to a Bitcoin…
— Collin Rugg (@CollinRugg)
James Johnson, the state’s Superintendent of Banking, explained that scams usually start with emails, texts, or phone calls from strangers pretending to be government or company representatives.
Often, scammers pressurise victims into withdrawing cash and depositing it into a Bitcoin ATM. But instead of entering their own wallet address, they tell victims to use the ones belonging to them.
The city has implemented precautions requiring ATM operators to refund fraudulent transactions when customers report them within 90 days, backed up with proof.
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Key Takeaways
Athena Bitcoin is offering a 10% Black Friday discount at all U.S. Bitcoin ATMs
Bitcoin Depot faces $18.5M arbitration and parallel lawsuit over faulty ATM equipment
FTC warns Bitcoin ATMs increasingly used in scams, costing Americans over $100M annually
